Research shows that the average person spent 4.8 hours on their mobile device in 2021. While the popularity of text messages between friends and relatives has waned in favor of messaging applications such as Facebook Messenger, WhatsApp and WeChat, SMS messages remain a powerful marketing platform for businesses to reach their customers. This opt-in might occur when a customer registers for an account on your website, providing you with their phone numbers and permission to be contacted as they become subscribers. Like email marketing, SMS marketing works on a permission-based model in which recipients must opt-in to receive marketing communication from you via text message (from which they can unsubscribe at any point). Promotional content (such as special offers or coupons)Īppointment reminders (such as a doctor appointment or a webinar booking)Ĭustomer feedback (such as polls or surveys) Text messages are sent directly to customers’ mobile phones and are used for a variety of purposes including: It’s also known as text message marketing (SMS stands for short message service). Mobile SMS marketing is a marketing channel in which businesses reach customers (and potential customers) via text message.
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